< MORENA MIA - CASE STUDY
How Morena Mia Increased Revenue and Customer Satisfaction with Shalem
How Morena Mia Increased Revenue and Customer Satisfaction with Shalem
How Morena Mia Increased Revenue and Customer Satisfaction with Shalem
Morena Mia Beauty Group, a successful American beauty retailer operating in Mexico and the Caribbean, serves American tourists in airports looking for premium beauty products.
Without financing options for Americans abroad, the company struggled to offer installment plans for high-value purchases. Learn how they used Shalem’s cross-border pay-over-time solution to boost sales and grow their business.
“Before Shalem, offering cross-border Pay-Over-Time options to American tourists was impossible. Now, we’re able to meet their needs, boost high-value sales, and grow our business across Mexico and the Caribbean like never before.”
Or, Morena Mia Beauty Group
Unlock New Revenue
with Pay-Over-Time
Solutions
Shalem enables businesses to offer in-house flexible pay-over-time solutions. With tools for financial profile checks and upgrading sales, Shalem helps you approve more customers, close more deals, and grow your revenue.
Increased in High-Value Deals
Boost in Overall Revenue
Increased Salesmen commission
About Morena Mia Beauty Group
Morena Mia Beauty Group, an American company headquartered in Miami, operates 28 luxury beauty retail stores across Cozumel, Cancún, Mahahual, Dominican Republic & Puerto Rico. Renowned for its premium skincare products and advanced spa technology, Morena Mia is a leader in the regional beauty industry. Catering predominantly to American tourists, the company’s success stems from its deep understanding of its clientele. Recognizing untapped potential, Morena Mia sought Shalem’s cross-country pay-over-time solution to drive even greater sales growth and customer satisfaction.
- Industry: Beauty Retail
- Company size: 200+ employees
- Location: Mexican Caribbean
- Headquarters: Miami, United States
- Use case: Upsell & Cross-border sales
“Shalem revolutionized our approach to customer installments, boosting sales team commissions and significantly enhancing employees’ satisfaction.”
The Problem
Local financing limitations in Mexico make it difficult for businesses to close high-ticket deals with American tourists.
In Mexico, traditional financing options for local businesses catering to international customers are limited or nonexistent. This posed a significant challenge for Morena Mia Beauty Group. While the company offered premium beauty packages, the lack of financing solutions deterred many American tourists from committing to high-value purchases. This gap in payment flexibility not only impacted revenue but also limited the overall customer experience, as tourists were unable to fully access Morena Mia’s premium offerings
The Solution
Driving growth with Shalem’s cross-country pay-over-time solution.
Flexible Payment Plans
Shalem’s platform enabled American tourists to finance purchases through manageable installments, making high-value deals more accessible.
Cross-Border Financing
Shalem’s innovative solution bridged the financing gap by allowing Morena Mia to offer direct in-house financing tailored to their international customer base. This approach eliminated the reliance on local financing options.
Seamless Integration
Shalem’s system integrated effortlessly with Morena Mia’s sales process, empowering their team to provide instant payment plans during customer interactions.
Enhanced Customer Experience
By providing tourists with accessible financing, Morena Mia ensured that customers could fully enjoy their premium products, leading to increased satisfaction and perceived value.
The Results
Increased revenue, improved customer satisfaction, and a competitive edge in the market.
35% increase in high-value deal closures
Flexible pay-over-time solutions attracted more American tourists to invest in premium packages.
20% boost in overall revenue
Direct financing created a new revenue stream through earned interest and increased sales volume.
Improved customer reviews
Average customer ratings rose from 4.0/5 to 4.8/5, reflecting enhanced accessibility and satisfaction.
Stronger market position
Morena Mia gained a competitive edge by addressing a critical gap in the local financing landscape.
“Shalem has been a game-changer for Morena Mia. We’re closing more deals, earning more revenue, and, most importantly, our customers are happier than ever.”
Or, Morena Mia Beauty Group
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In Mexico, traditional financing options for local businesses catering to international customers are limited or nonexistent. This posed a significant challenge for Morena Mia Beauty Group. While the company offered premium beauty packages, the lack of financing solutions deterred many American tourists from committing to high-value purchases. This gap in payment flexibility not only impacted revenue but also limited the overall customer experience, as tourists were unable to fully access Morena Mia’s premium offerings
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