The Beauty of Profitability: A Skincare Business Scales Up Sales and Profit with Shalem
A thriving beauty and skincare business in Long Island, NY, transformed its operations using Shalem’s SPOT solutions. By leveraging flexible payment plans, dynamic credit approvals, and tools to maximize revenue, the business overcame traditional payment barriers, expanded customer accessibility, and achieved double-digit revenue growth. Read on to discover how they used Shalem to drive their success.
“With Shalem, we closed our biggest sale ever—turning a $6,000 deal into a $15,000 sale with ease. The flexibility it offers helped us upsell effortlessly and boost our revenue like never before!.”
Danielle B. Owner
The Beauty of Profitability: A Skincare Business Scales Up Sales and Profit with Shalem
A thriving beauty and skincare business in Long Island, NY, transformed its operations using Shalem’s SPOT solutions. By leveraging flexible payment plans, dynamic credit approvals, and tools to maximize revenue, the business overcame traditional payment barriers, expanded customer accessibility, and achieved double-digit revenue growth. Read on to discover how they used Shalem to drive their success.
“With Shalem, we closed our biggest sale ever—turning a $6,000 deal into a $15,000 sale with ease. The flexibility it offers helped us upsell effortlessly and boost our revenue like never before!.”
Danielle B. Owner
Increase In Margins
Boost in Revenue
Surge in Net Profits
About the business
A thriving beauty and skincare business in Long Island, NY, offering a mix of cosmetic products, treatments, and recurring services, has been serving its community for over five years. With a customer base primarily composed of lower-middle-class individuals, including many immigrants with limited credit history, the business faced challenges in boosting sales and expanding its customer reach.
- Industry: Retail, Beauty
- Company size: 15 employees
- Location: Long Island, NY
- Use case: Upsell, Cross Sell, Higher Approval Rate
“Before Shalem, we were losing too many customers due to rigid payment restrictions. Now, we can approve more sales, offer flexible plans, and grow our revenue—all while staying in control. Shalem has been a game-changer for our business!”
The Problem
Restricted Approvals Limiting Financial Growth
The business’s primary revenue model focuses on maximizing products and services transactions. Traditional payment options left potential customers unable to be approved for credit and could not afford premium services or higher-priced product bundles.
These limitations created a barrier to growth; The business needed a flexible, customer-centric payment solution to:
- Increase approval rates for customers with limited credit.
- Boost sales of recurring services and premium products.
- Improve overall revenue and profitability.
The Solution
Empowering Growth with Flexible Financing: How Shalem's SPOT Solutions Transformed Sales
In March 2024, the business implemented Shalem’s SPOT (Self-Pay-Over-Time) solutions, allowing it to offer flexible, in-house pay-over-time options tailored to its unique needs and customer base. Shalem’s platform provided:
Tailored Memberships and Payment Plans
Enabling terms to match customer affordability.
Dynamic Credit Approvals
Factoring business high margins into the credit analysis and decision.
Retroactive Adjustments
Allowing upgrades and installment modifications to suit customer preferences.
Revenue Maximization Tools
Including finance charges and transaction fee retention.
The Results
Driving Growth and Profitability with Shalem: A Success Story in Sales and Customer Expansion
- 33% Increase in Gross Margins: Thanks to Shalem, businesses were able to raise average sales prices and drive higher adoption of premium services—resulting in a substantial improvement in profit margins.
- 37% Growth in Revenue: Key sales representatives used Shalem to offer flexible payment options, close more deals, and unlock new sales opportunities—leading to a notable increase in overall revenue.
- 58% Increase in Net Profit:
Businesses using Shalem saw a major uplift in profitability, driven by higher-margin transactions, improved customer approval rates, and a more efficient sales process. - Stronger Bottom Line Through Smart Financing:
By enabling more high-value deals and increasing repayment reliability, Shalem helped partners unlock new revenue streams while maintaining full control — and keeping the finance charges within the business.
Enhanced Customer Accessibility
- Customers with limited credit histories gained access to premium products and recurring services, fostering loyalty and repeat business.
Improved Financial Metrics
- Average down payment per transaction: 38.6%
- Average APR per transaction: 18%
- Average number of installments: 10.5
- Low default rate: 3.2%
- Shalem adoption rate of total revenue: 36%
“Shalem has completely transformed our business. Sales are up, margins have improved, and more customers can now afford our services. With higher approval rates and flexible payment options, we’re closing more deals and seeing incredible revenue growth!”
Daniel, Business Owner
Next Case Studies
Revenue Up, Profit Up: Morena Mia’s Results with Shalem
Morena Mia Beauty Group is a leading American beauty retailer operating in Mexico and the Caribbean, with premium locations in airports and seaports serving American and Canadian tourists. Before Shalem, they lacked a financing option for high-ticket purchases made by international travelers. By integrating Shalem’s Self-Pay-Over-Time solution, Morena Mia increased average transaction value, grew gross revenue, and saw a significant lift in net profitability.
